Avoid complex and compound sentences. Don't use "I" or "my" statements. Links in bulleted lists are acceptable, though the link must HAND WASHING Wash hands with soap and water. Avoid references to gender whenever possible. Lowercase the short form of proper names. Links to your pages from other pages may also help improve where your page ranks in search results. The Canada Revenue Agency will inform you if you have to repay benefits. ��2A9U*r��Jr�U)�RQBeNH%J�*r��J(E9yDʥl6f*T�FQQ�NT"��6 P��\�U�NQ2QFS*2 P�(� �ʄU�a�ENUr To succeed financially, how should we appear to our shareholders? In a passive sentence, it may not be clear who or what is doing the action. They make it easier for people who need to access information in audio or visual media but can't hear or see the content because: Make sure the transcript describes all pre-recorded information and action, including: A link (or hyperlink) is a word, phrase or image on a web page that people click on to move to another part of the same content or to access an entirely different web resource (such as a web page, video or downloadable file). Content style guide - PDFs Wherever possible, we avoid PDFs. The complex table easily converts into simple tables. Follow The Canadian Style's rules for applying italics for the following: Some symbols make web content more difficult to read while others improve readability. Instead of: There are 15 CCCs across Canada. Whenever possible, tell people what they may or must do instead of what they may not or must not do. Some non-government web content isn't available in both official languages. What you’ll find in this style guide. Content & Style Guide for Amazon.co.uk Lighting The information that you upload to Amazon is displayed on the product detail page and plays a critical role in driving customers to purchase your products. The Readability Statistics dialog box will appear and show the Flesch-Kincaid grade level. Bookmark File PDF Web Content Style Guide Web Content Style Guide Getting the books web content style guide now is not type of challenging means. Figures do not include employees on leave without pay. 2 A SAMpLE STYLE GUIDE Other style issues: Unfamiliar terms: Put in quotation marks for the first reference, but do not give special treatment after that. Make sure the main keywords of the link text correspond to the page title so that people know they're in the right place. When people scan web pages, they tend to start in the top left hand corner and scan to the right and down. It would be difficult for someone using a screen reader or a mobile device to access and understand the information. For example, to check the table above, ask yourself whether you can align the information that appears in: Your web team will use the information in the headers to code the table. You could write the following long description for the image shown in Figure 1: A balanced scorecard is a strategic planning and management system used worldwide to align business activities with an organization's vision and strategy. Critical: Do not drive while taking this medicine. Each perspective can be monitored using the following 4 components: Figure 2 is a bar chart. Instead of: The period of time that you have to file your tax return ends on April 30. endobj As web and language trends evolve, we'll update this guide to meet the changing needs of our audiences. To provide an overall reference for a content brief. International Trade Centre – not International Trade Centre UNCTAD/WTO – and Centre is spelled with re not er. But writer’s guidelines, or writing style guides, are somehow not always prioritized as a standard need for companies that outsource blog content creation to contributors. In some cases, a Food Guide Serving may be close to what you eat, such as an apple. Afterwards, screen readers will be able to correctly interpret the data within the table. Page | 5 Adobe Legal Department Style Guide ˜ Do not use an apostrophe to indicate a simple plural. Content Style Guide Version 2.1 JUNE 28, 2018 Author: Marc da Motta Reviewers: Daniel Frye Suman Kanuganti Greg Stilson Paul Schroeder Amy Bernal Kirsten Mau (Reviewed and incorporated feedback) Chris Danielson (Reviewed and incorporated feedback) NFB Aira Advisors (Reviewed and incorporated feedback) Mark Riccobono (Pending) Answer a few questions to find out if you need to charge or collect the tax and register to get a GST/HST account number. For example, you can write: Place only one idea in each bulleted item. Page | 5 Adobe Legal Department Style Guide ˜ Do not use an apostrophe to indicate a simple plural. STYLE Reference numbers are set flush left and form a column of their own, hanging out beyond the body of the reference. Institutions that fall outside of Schedules I, I.1, and II of the Financial Administration Act do not have to follow this style guide. Consider placing related content under distinct headings and sections. Avoid negatives, double negatives and exceptions to exceptions. . Do you or your organization already have a GST/HST account? If it's important to highlight Stanley Cup championships by NHL conference (region), present the information using 2 simpler tables, and use table titles to clarify which conference the teams represent. A short vertical list is easier for people to scan and remember than a long paragraph. Include a summary in plain language for: People will view your content on different sizes of screens. See our content principles for the house voice and tone, and the foundation for how we practice language for and with Veterans in mind. If your content contains a lot of abbreviations and acronyms, rethink its structure. You can do this by: When explaining a requirement that comes from an act or regulation, avoid mentioning the act or regulation by name. You can do this by: Write: We received your request for funding and approved it. Name the other organization when your content refers to it. Only present your web content in an alphabetical order if it's the most logical and intuitive approach for the audience. e.g., PDMs, not PDM’s ˜ Use a colon to introduce quoted material or a series of numbered or bullet points (not a combination of colon and dash). Editorial style is like any other style – not merely a set of rules but a statement of philosophy and technique. Writing in plain language doesn't mean over-simplifying or leaving out critical information. If you need to include more information to explain an idea, use sub-bullets, but use them sparingly. B c��g�ʵIJK��9r��z�xT��4���m/>�.�$�ܺ7��`��e�j��dB�⒝�8���0?���ݴ����jE4'�nGҩ�Gk����|��!d��9�pk��|�1�����$��^��Q�g��\i�&Iidc. When writing a page title, heading or subheading, make sure that it: Use the automated styles feature of your word processing software to structure headings. Labeling rules as outlined in the Style Guide. Jargon: bench warrant (an order by a judge to arrest someone who didn't show up in court or comply with certain conditions), Idiom: to hire a helping hand (meaning to hire an employee), Expression: attack your least favourite task first (meaning do your least favourite task first). Make sure that your links work. 2.Facilitate a content style guide workshop 3.Document your voice, tone and style rules 4.Start using it within your organization 5.Iterate, iterate, iterate! Readable content means better task completion and higher client satisfaction. Be concise. From: Treasury Board of Canada Secretariat. For example, listing provinces and territories in alphabetical order could be appropriate. The information in it came from a data table. Use most positive contractions of auxiliary verbs. As our customers are not able to physically pick up or view products when making a … If you present content in alphabetical order in English, also present it in alphabetical order in French to provide the same intuitive experience.