expecting the promotion to go on forever. B. Which of the following is true about sales promotion? In such a case. Which of the following types of advertising would most likely be used by an oil company that wished to improve its reputation after an oil spill? This is: An ad for Toyota's lowest priced truck claimed that it "is tougher, gives better mileage, and costs less than any other truck"-and specifically named the directly competitive trucks. This is an example of ________ advertising. Identify the incorrect statement about sales promotions. A. ... for the following advertising objectives: a.informative ads b.comparative ad c.reminder ads. Reminder : d. Persuasion .. When a firm is interested in targeting customers during information gathering stage of the buying process and wants to measure return on investment in advertising, which of the following should it adopt for its digital advertising? The stage of adoption process benefitted by employing informative or descriptive ads is called ________. Course Hero is not sponsored or endorsed by any college or university. Which of the following sales promotion activities is aimed primarily at wholesalers and retailers of a product? E. A. It has a better yield than mass media like advertising It permits personalization It accounts for a large proportion of U.S. direct marketing spending All of the answers listed are correct It has high target-market selectivity 5 Gillette razors are priced using several pricing strategies. ... informative advertising B)persuasive advertising C)reminder advertising D)developmental advertising E)comparative advertising. determine the kinds of advertising needed. Which of the following sales promotion activities is aimed primarily at a company's own sales force? Answers: It attempts to assign a personality to the brand. In the U.S., producers of soap and detergent spend about _____ percent of their sales dollars on advertising. b.A high-quality 30-second TV commercial typically costs about $268,000 to produce. A. Canada bans any advertising targeted directly at children. Which of the following is a possible outcome of a sales promotion? Very targeted, good detail, good "pass along," but inflexible and long lead times. In the United States, producers of sporting and athletic goods spend about ________ percent of their sales dollars on advertising. Happy New Year! Print ads must be identified so they are not confused with editorial matter in ________. He encourages consumers to "...try my 8-pound Oreck vacuum for free for 30 days," and to return it if they aren't satisfied. Just a reminder that only ESSENTIAL stores will now... be open in the centre (please note, all of the stores open are open in line with Government restrictions and guidelines). Which of the following statements about advertising agencies is FALSE? Multiple Choice . So, personal computer advertising used to be ________ advertising in market introduction, but is now ________ advertising in market maturity. Teaser campaigns for a product work best in which stage of the adoption process? In order to let customers know about this product, an advertising campaign should emphasize: A farmer's cooperative in California is sponsoring TV ads aimed at getting Americans to eat more garlic. Planning for mass selling involves strategy decisions about: A. what is to be said to the target customers. Pioneering advertising is often needed during the ______________ stage of the product life cycle. But from that information, the channel is going out of its way to teach people about three core aspects: mindfulness, re-invention, and play. Advertisers need to consider having mobile-compatible versions of their ads, as this will help them access customers anytime and anywhere. Glitter, Inc. advertises its "gold-tone" jewelry on TV, along with a toll free number and the message "operators are standing by now to take your credit card order." Advertising expenditures by U.S. corporations: Which of the following products is related to the highest advertising spending as percent of sales? The nature of advertising requires that everyone involved in the promotional planning process. Which of the following is true of native advertising? 3-D-T has developed a printer that will "print" t-shirts and other simple articles of clothing on demand. This preview shows page 29 - 33 out of 34 pages. Regarding the AIDA model, the free-trial period and availability of a toll-free number are devices used mainly to ________. Which type of advertising is considered useful when the product of a firm has achieved brand preference or insistence and the firm needs to primarily reinforce its previous promotion? Which of the following would be a type of advertising used in the evaluation and trial stage of the adoption process? Which of the following is true of the role of smartphones and online advertising? Which of the following is true of pioneering advertising? A. may try to improve a firm's image with shareholders. Which of the following would most likely be the reason for FRI Phones Inc.'s decision? In the United States, producers of games and toys spend about ________ percent of their sales dollars on advertising. Which of the following sales promotion activities is aimed primarily at final users of a product? tries to develop goodwill for a company or even an industry. Which of the following is true about advertising spending in the United States? Maintain Customer Relationship 60) In its advertisements, Timex promotes its affordable and sturdy watches. Which of the following is the BEST example of an advertising objective? When personal computers were in the market introduction stage of their product life cycle, advertising helped consumers understand the needs of owning a computer. (c) Reminder product advertising aims at reminding the prospects about the features and benefits of the products. Apparently, in addition to having the agency purchase media, she wants an agency to help. ... B. reminder advertising. What type of advertising does it adopt? In the United States, which of the following has the power to control unfair or deceptive business practices, including deceptive advertising? Which of the following is most likely to spend less than 1/10 of 1 percent on advertising as a percentage of sales? Which of the following is most likely to spend 2.5 percent on advertising as a percentage of sales? For a limited time, find answers and explanations to over 1.2 million textbook exercises for FREE! Sears advertises its "DieHard" auto batteries as "even better than your original battery." Identify the digital advertising that works best for brand building and whose effectiveness can be measured by using good tracking tools. Industrial customers who lack the resources to attend in-person trade shows. Introducing Textbook Solutions. By Anne Breiling In a Nov. 19 piece in the Sentinel regarding the mission bell removal recommendation, the following quotes are found: “The mission bells are a constant reminder … Reminder ads for a product work best in which stage of the adoption process? Sales results are affected by no marketing-mix variable other than price and promotion. Choose one answer. Ad agencies often have access to their client's confidential information, increasing the, Natalie St. John, brand manager for a cookie producer, says that she is looking for a "full service" advertising agency. It generally uses a transformational approach to advertising. To increase a firm's market share by 20 percent--this year. An advertiser cannot use an actor to represent a consumer. It refers to the promotion activities that stimulate interest, trial, or purchase by final customers. intermediaries (wholesalers and retailer). Selecting the most effective advertising media depends on the: A. nature of the media-i.e. The commercials are much higher quality ads than most local lawn mower dealers could afford by themselves. These are all examples of _____ appeals. Which of the following is true about creating the advertising message? It tries to develop selective demand for a specific brand. What is the focus of advertising agencies? true of the product class and the product? The stage of the adoption process in which persuading ads for a product work best is ________. Many countries forbid this form of advertising. When measuring advertising effectiveness, which of the following is true? Firms spend an average of only about 2.5 percent of their sales dollars on advertising. They mimic the look and feel of the platform on which they appear. A business products company that depends on e-commerce. Which of the following disadvantages would most likely affect this campaign? Does the creative approach create a segmentation base? Now that personal computers have wide acceptance among business and home users, the advertising is focused more on trying to get consumers to purchase a particular brand of computer. This is an example of: Boomerang, Inc. has created a truly new product and the firm's marketing manager is worried that consumers may not buy the product because it is such a different way of satisfying the basic need. Substantiate your decision (a reminder: in case you wish to prove that the statement is false, a single counterexample provides a sufficient argument). It tries to develop selective demand for a specific brand. Which of the following observations about advertising agencies is FALSE? Creative advertising that lacks flexibility and artistic value may have a greater impact on the target. 70 cents) each time a Web surfer clicks on the advertiser's ad and links to the advertiser's website, this process is called a(n): When an online ad is delivered to a person's computer based on previous websites that person has visited, this is called: The small file, placed on the computer of a customer who visits a website, which helps to track the customer and infer the customer's interests is called a(n) ________. "Cooperative advertising" involves producers: and intermediaries sharing in the cost of local advertising. To choose the best advertising medium, you have to: A. decide what target market(s) should be reached. A) Advertising is unsuitable for explaining any new features that a product might have. In the United States, the federal regulatory agency that has the power to control deceptive advertising and require corrective advertising is the: A firm has run a comparative ad, and a competitor immediately complained that the claims made by the ad are deceptive. ", "Better living through pharmaceutical research". Free. Get step-by-step explanations, verified by experts. Which of the following scenarios illustrates how sales promotion can erode brand loyalty? Regarding the selection of good advertising media, which of the following is the best advice? _________ are countries that limit the use of cartoon characters in advertising to children. Reminder: to disprove “for all a, b, c, d, if p, then q," you have to find one example of a, b,c,d for which p is true and q is false. many magazines serve only special-interest groups. 165. Which of the following is NOT an advertising decision? They encourage advertising or promoting the firm's products locally. In total, advertising costs less than sales promotion. They may be aimed at a firm's own employees. Reminder B. Which of the following statements is(are) TRUE regarding government's role in regulating advertising? Question 49 1 out of 1 points Which of the following questions should be used, 7 out of 7 people found this document helpful. A. A. can usually be implemented quickly and get results sooner than advertising. The subject on effective frequency is quite controversial. The digital advertising that can stimulate viral with its wide reach and can be narrowly targeted at relatively low cost is ________. Advertising which tries to develop selective demand for a specific brand rather than a product category is called ______________ advertising. Institutional C. Pioneering D. Competitive E. Comparative 156.Pioneering advertising is often needed during the _____ stage of the product life cycle. Pick the correct statement about sales promotion. It is generally used at the maturity as well as in decline phase of the product life cycle. Question 86. Does the creative approach use a dramatic execution style? BENSALEM, Pa., Jan. 5, 2021 /PRNewswire/ -- Law Offices of Howard G. Smith reminds investors of the upcoming January 11, 2021 deadline to file a … A ski resort is considering a promotional campaign that emphasizes ads in national ski magazines. Which of the following advertising objectives is the best example of a specific advertising objective? Is considered unsuitable for explaining any new features that a product work best which... Market is not a concern in selecting the most effective advertising media depends on all the... Rising postage rates trial, or purchase by final customers for the awareness stage of advertising. Effectiveness can be measured by looking at the sales promotion term `` thrust... 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