Knowing that those essential workers are not only in the healthcare fields, weve also extended our giving to grocery store, warehouse and post office employees. Charles Watson CEO. The offering is by prospectus only. Were any of the franchisees reluctant to follow the system or embrace a new direction? 1117 Perimeter Center West, Suite W200 For the fiscal year 2021, these End-Cap and In-Line Tropical Smoothie Cafe Restaurants typically ranged in size from 1,200 to 1,900 square feet. Atlanta, GA 30338 What was the condition of the company before you were named CEO? Charles recently joined his team in celebrating the opening of the 1,000th Tropical Smoothie Cafe location. charles watson tropical smoothie net worth - ricepharmacy.com For many, many years, its been the Bahama Mama. Prior to that, she spent 22 years at BBDO Worldwide, where she was executive vice president and senior director for the global advertising powerhouse, leading campaign strategy and execution for many large national brands. Occhiogrosso: How is taking the reins of an existing company different than being part of a startup or a founder? The average tropical smoothie franchise owner s salary/pay is estimated to be $126,000 per year, based on an average net revenue of $1,009,803 and a profit margin of 15%. Tropical Smoothie Cafe CEO Charles Watson has been with the company for more than 10 years and is passionate about supporting the franchise systems sustainable growth, the success of its franchisees, and the execution of the brands Inspire Better mission. So I think a great franchisee base, and products and innovation that people want. in December 2018. So thats always up there. I and/or my business partner(s) have the following financials, Tropical Smoothie Cafe, LLC F-9894), New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington and Wisconsin. The company's goal is to . For the fiscal year 2021, these End-Cap and In-Line Tropical Smoothie Cafe Restaurants typically ranged in size from 1,200 to 1,900 square feet. Tropical Smoothie Cafe Franchise Review - Average, Median, Highest, and NET WORTH * LIQUID CAPITAL/CASH AVAILABLE FOR INVESTMENT * *All fields required. cincinnati fence company llc SERVICE. And by the way, thats one way Tropical Smoothie Cafe has grown so big so fast the food. In these roles, Charles was responsible for all development of the Tropical Smoothie Cafe brand. 13, 2021, 08:36 AM. . Tropical Smoothie Cafe Continues Aggressive Expansion In Texas "Like I said, I was very fortunate to have had already developed relationships with our franchise community prior to becoming CEO. How Much Does A Tropical Smoothie Owner Make Every day is a day to celebrate at Tropical Smoothie Cafe, with all the success were having. Charles has the tenacity, vision and passion this brand needs to continue our upward trajectory and will ensure the success of our franchisees is at the center of every decision we make, said Scott Pressly, Chairman of the Board, Tropical Smoothie Cafe. Richard has served in a franchise operations capacity for more than 20 years with brands such as TCBY, Carvel, and Moes Southwest Grill. In response to a question about the culture of Tropical Smoothie Cafe, Watson elaborated: The mission of Tropical Smoothie Cafe is to inspire a healthier lifestyle. Really trying to understand how to see the world through a different stakeholders' eyes is something I still work on.". Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota (File No. An offering can only be made by prospectus filed first with the Department of Law of the State of New York. Tropical Smoothie Cafe drives strong development - Nation's Restaurant News I and/or my business partner(s) have the following financials, Tropical Smoothie Cafe, LLC Charles also serves on the boards of the International Franchise Association (IFA) and the Certified Franchise Executive (CFE) program. Complete the form or call. Watson: "Like I said, I was very fortunate to have had already developed relationships with our franchise community prior to becoming CEO. Its the high quality ingredients. Franchising offers multiple benefits to a business as a whole. In short, franchisees needed to know that there was a formal mechanism of their peers that was constantly feeding back to us at the Support Center. Von Kutzleben most recently served as vice president of brand strategy, advertising and menu at Arbys. Based on our fiscal year ending 12/26/2021 and includes 768 Restaurants that were open for at least 12 months as of 12/26/2021. Previously with Papa Johns International as the Vice President, Global Digital Technology, Michael is a seasoned technology executive with vast engineering and operations expertise, leadership, and a deep understanding of digital technology and guest experiences. So I actually see myself very much like our consumer who wants to make better choices, but you know what? Were working on it. New York State Disclaimer: This advertisement is not an offering. Richard has served in a franchise operations capacity for more than 20 years with brands such as TCBY, Carvel, and Moes Southwest Grill. Nobody knew what was going to happen. While our projected 2020 growth might take a step back due to the coronavirus, I believe our approach to navigating through this will help us emerge quickly once it passes. Here are some highlights of their conversation about his franchise business. From wraps to flatbreads to salads, Mr. Watson continues to solidly position Tropical Smoothie Cafe as a leader in the fast-casual, healthier lifestyle food category. The offering is by prospectus only. We loved the idea so much we launched a nationwide campaign to donate 100,000 smoothies across the country and the response has been incredible. Building off this momentum, in 2019, we celebrated the openings of our 750th and 800th locations, but taking over during such a monumental time for our brand certainly brought opportunities to improve. To what factors do you attribute the growth of the chain in recent years, and to its staying power? In a franchise system, without broad franchisee buy-in, you cannot move as efficiently and effectively as is required in today's business environment.". John Joseph Dallier, 61, passed away suddenly at home after severe health complications. Based on our fiscal year ending 12/26/2021 and includes 768 Restaurants that were open for at least 12 months as of 12/26/2021. I would say that understanding the viewpoints and drivers of the different stakeholders I was serving was important. Previously, Cheryl held a 17-year tenure with Popeyes, during which she served as Vice President of Franchise Development, Vice President of Development Strategic Planning, and Director of Investor Relations and Finance. The brands dedication to Inspire Better in all aspects of the business resonated with me from day one. TropicalSmoothie.com. Richard has served in a franchise operations capacity for more than 20 years with brands such as TCBY, Carvel, and Moes Southwest Grill. Richard Key serves as the Chief Operations Officer, responsible for overseeing the operations team and its support and training of the Tropical Smoothie Cafe franchise community. Michael Lapid joined Tropical Smoothie Cafe in October of 2019 to the role of Chief Information and Digital Officer. And so thats one of my favorites. Paul Marsden oversees development and execution of financial strategies to support the companys business plans. Early in his career, Mark served the franchise industry as a supplier, delivering innovative technology-enabled marketing strategies to help emerging franchise concepts rapidly scale and grow revenue through local-level marketing and sales. The role employees play in setting the customer experience in the restaurant. What are some of your interests outside of work? The success of our brand is about the talent and drive of our talented executives and Support Center team. Complete the form or call 770-821-1928, and a Tropical Smoothie Cafe franchise development leader will reach out to you with more information. ATLANTA, July 13, 2021 /PRNewswire/ -- Tropical Smoothie Cafe, a leading national fast-casual cafe franchise known for both its better-for-you smoothies and food with a . Without our franchisees, committees, and council, I simply could not do this job. And so were going to really get to focus there. And thats like: Whos the bad kid in the family! Weve got everything right from Island Green Detox, with zero sugar, and ginger, and everything. Drain-Net Technologies. He's no stranger to franchise development, nor is Charles Watson an outsider, having served four years as the company's Chief Development Officer in addition to his prior role as VP of Franchise Development. I have a little bit sweeter palate. Management can grow a company without having to invest too much money, and . Then we determined two focus areas, giving back to the community and prioritizing support for our franchisees. Charles is a graduate of The Hotel School at Cornell University and holds a Master of Business Administration from The Terry College of Business at The University of Georgia. Charles Watson has been the CEO since . . And provide technology.. Resolved: Release in which this issue/RFE has been resolved. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. With extensive experience in the food service industry, Paul comes to Tropical Smoothie Cafe from Popeyes, where he served as the Chief Accounting Officer and spent nearly two decades working in the brands financial and accounting departments. Cheryl Fletcher joined Tropical Smoothie Cafe in July of 2017. Tropical Smoothie Cafe CEO Charles Watson has been with the company for more than 10 years and is passionate about supporting the franchise system's sustainable growth, the success of its franchisees, and the execution of the brand's Inspire Better mission. Charles also serves on the boards of the International Franchise Association (IFA) and the Certified Franchise Executive (CFE) program. Call now and speak to a franchise development leader. TikTok user Fuhlex left her followers stunned after revealing the cost of the bagThe social media user, from LA, said she was 'too embarrassed to put it back'But people likened it to a 'potato sack' and begged her to return it to the store Early in his career, Mark served the franchise industry as a supplier, delivering innovative technology-enabled marketing strategies to help emerging franchise concepts rapidly scale and grow revenue through local-level marketing and sales. The success of our brand is about the talent and drive of our talented executives and Support Center team. The guests who support local businesses in and around their communities are the ones we give the credit to because their loyalty to our cafes is what has ultimately maintained our ability to serve. Mr. Watson was appointed the CEO position of. Von Kutzleben most recently served as vice president of brand strategy, advertising and menu at Arbys. Over the years, weve learned that our innovative and versatile menu, featuring a wide variety of food items in addition to smoothies, has brought tremendous success to our brand and to our incredible franchisees. Tropical Smoothie Cafe, LLC, 1117 Perimeter Center West, Suite W200, Atlanta, GA 30338. I love those states, [but] those are not really key states for us at this point, our big bastions out west are Las Vegas and Phoenix. My job is to serve them. charles watson tropical smoothie net worth. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota (File No. For me, its about really making sure that those DMAs [distinct market areas] or those different cities are all well represented and well connected so that our brand can compete in those different cities. Weve done different promotions and summertime promotions to raise dollars for Camp Sunshine and have one more coming up this fall for them. I was originally a quarterback in high school and had my heart set on the same position for college. CALIFORNIA DISCLAIMER: THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA. Charles Watson, CEO of Tropical Smoothie Cafe, LLC, said, "We were humbled by the incredible response to the 200,000 smoothies our franchisees donated to frontline heroes nationwide. final four 2022 euroleague tickets. The smiles we saw and stories we heard inspired us to think bigger and explore how we could do even more to support the communities we serve. *$1,009,803 System Wide Average Net Revenues. Southern-style, all the way! In this role, he is responsible for the brand's strategic vision and overall franchise performance. Richard has served in a franchise operations capacity for more than 20 years with brands such as TCBY, Carvel, and Moes Southwest Grill. Paul Marsden oversees development and execution of financial strategies to support the companys business plans. TropicalSmoothie.com. Complete the form or call 770-821-1928, and a Tropical Smoothie Cafe franchise development leader will reach out to you with more information. When I became CEO, I launched a formal franchisee advisory council, known in our organization as the Tropical Franchisee Council (TFC). Tropical Smoothie Cafe, LLC, 1117 Perimeter Center West, Suite W200, Atlanta, GA 30338. Prior to that, she spent 22 years at BBDO Worldwide, where she was executive vice president and senior director for the global advertising powerhouse, leading campaign strategy and execution for many large national brands. TropicalSmoothie.com. Tropical Smoothie Cafe CEO, Charles Watson, talks franchising We find that real fruits, veggies, and juices just taste better.". Mark serves on the board of the Institute of Certified Franchise Executives. Jul. If you dont have a good product, it doesnt matter. And it has been a fantastic partnership because we can see the benefit of the dollars that were putting in. How Tropical Smoothie pulled off record-breaking year during COVID-19 This information appears in Item 19 of our Franchise Disclosure Document. And was one in place already? The TFC works hand-in-hand with Tropical Smoothie on all facets of the business from operations, IT, marketing, construction, and beyond, and their genuine feedback continues to establish the open communication we strive for, helping us to enhance our business model on an ongoing basis. Both of my parents had the entrepreneur bug and they definitely passed that on to me. Previously, Cheryl held a 17-year tenure with Popeyes, during which she served as Vice President of Franchise Development, Vice President of Development Strategic Planning, and Director of Investor Relations and Finance. Our annual tactics are focused around delivering those results.". Excludes non-traditional locations and Restaurants that were not open for at least 357 days in 2021. Sometimes youve just got to go with the taste. Your results may differ. It is for information purposes only. During the current COVID-19 crisis, what steps have you taken to ensure that Tropical Smoothie Cafe supports the local community? By year-end 2018 we opened 110 cafes and signed 191 new franchise agreements. Show all. Atlanta, GA. When our franchisees are successful, the brand is successful. I would say Im absolutely not opposed to being in all 50 states. These early experiences in the workforce are what ignited my entrepreneurial spirit. Charles is a graduate of The Hotel School at Cornell University and also holds a Masters of Business Administration from The Terry School of Business at The University of Georgia. Luckily in my first two years as CEO, we continued to expand the footprint of the brand, and increase brand awareness, drive profitability for our franchisees and drive our comp sales. Prior to joining Tropical Smoothie Cafe, Pete served as the Deputy General Counsel and Chief Compliance/Risk Officer at Popeyes for over 10 years and has extensive experience handling corporate transactions, both in-house and in private practice. I love a good pot roast with mashed potatoes, green beans and corn. I think they can be used throughout the day and utilized in guests diets. CALIFORNIA DISCLAIMER: THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA. At the end of the day, we are a restaurant company and how great our food and smoothies are determines [success]. Opinions expressed by Forbes Contributors are their own. charles watson tropical smoothie net worth 5 free lookups per month. Watson: "I think when taking over any brand where you worked alongside your predecessor, there's a certain level of pressure to continue carrying the torch, but also to make necessary changes to the brand to evolve with the changing economy and consumer trends. Our relationships are founded on trust and respect for the unique talents of our teams, franchisees, and vendors alike. The guests who support local businesses in and around their communities are the ones we give the credit to because their loyalty to our cafes is what has ultimately maintained our ability to serve. Were finding ourselves in an environment where people want speed. CLOSE. The way [Tropical Smoothie Cafe works in markets], we work the suburbs and the outskirts, and move our way into cities. A presentation for a board is focused on very different things than a franchisee roadshow. *$1,009,803 System Wide Average Net Revenues. which of the following is not characteristic of groupthink SPEED What are the brands plans for expansion and are you eyeing an international presence? Start to Finish: What Inspires Execs | September 14, 2022 | QSR Staff. Because we want to help with your meal and your food, etc. In this role, he is responsible for the brand's strategic vision and overall franchise performance. For me, my entrepreneurial passion really came from my parents. New York State Disclaimer: This advertisement is not an offering. When Charles Watson became the new Tropical Smoothie Cafe CEO in 2019, . Its tough. Were any of the franchisees reluctant to follow the system or embrace a new direction? Excludes non-traditional locations and Restaurants that were not open for at least 357 days in 2021. Vice President Franchise Development. The number one seller from a limited time offer perspective has always been our summertime Watermelon Mojito, its incredibly popular, 20 to 25 sales per cafe per day, with that Watermelon Mojito, everyone looks forward to it. Charles also serves on the boards of the International Franchise Association (IFA) and the Certified Franchise Executive (CFE) program. Watson:"As a first time CEO, learning to view the business from a thinking vs. a doing mentality was a challenge I faced. Weve implemented various franchisee support initiatives, including decreased royalties by 50%, ongoing support with PPP loans and real estate deferrals and abatements, rolling out curbside delivery systemwide, deployed hyper-local marketing strategies to drive business within a 12-mile radius of cafes, among many others. Excludes non-traditional locations and Restaurants that were not open for at least 357 days in 2021. I was born with a strong work ethic. I am overjoyed to have the opportunity to lead such an incredible brand that has truly become a part of my DNA over many years, said Watson. As CEO, Watsons goal is to achieve $1 billion in sales and more than 1,500 cafes by 2023. While the pandemic destroyed thousands of restaurants last year, Atlanta-based Tropical Smoothie Cafe had one of its best years to date. Husband-And-Wife Team Inspire Better | Tropical Smoothie Cafe This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING. Other common Tropical Smoothie Cafe email . 770-821-1928, and a Tropical Smoothie Cafe franchise development leader will reach out to you with more information. Charles recently joined his team in celebrating the opening of the 1,000th Tropical Smoothie Cafe location. From there, we set up committees, reporting into our TFC, around the major parts of our business, and included more franchisees to provide feedback and work with us on further improving IT, Marketing, Design, and Construction, etc. Atlanta, GA ( RestaurantNews.com ) Tropical Smoothie Cafe, a leading national fast-casual cafe franchise known for both its better-for-you smoothies and food with a tropical twist, continues its . And so the way that they impact the communities where they operate is a really big part. It is for information purposes only. Then I was our chief development officer and Ive been our CEO for about three years now. So again, I mentioned earlier menu innovation. Tropical Smoothie Cafe Posts Record-breaking Q2 Results Tropical Smoothie Cafe Similar Companies - SmoothieProClub.com