You can use polls to gather consumer insights and understand consumer preferences for your brand or products. 2020 Instagram Influencer Marketing Tips. TikTok is centered around the “For You” page, which is their version of Instagram’s explore page, and it’s an incredibly powerful engine for distributing your content. In recent years, Instagram has emerged as an important platform for online selling. You can also use Stories to run a contest and reward the winning entries. There are many Instagram hashtag trends 2019 has started–and they’re likely to keep trending in 2020. AR features have always blown up social media platforms. For example, Marc Jacobs used this strategy to promote the launch of their new perfume, “Daisy.” The brand devised the hashtag “#mjdaisy” for the campaign and collaborated with several influencers to promote the hashtag. Stay on top of the biggest Instagram marketing trends! Dash Hudson used our trusty Boards tool to segment the top Instagram marketing trends of 2020 and find out how different industries approached their content strategies in the last six months. Tweet. When a viewer watches an episode in the series, the next episode will automatically be recommended for continued viewing. As creators, users, and brands have placed a greater emphasis on likes in recent years, the amount of feed posts has declined each year. Taylor was named a LinkedIn Top Voice for social media marketing, and you can follow her on Instagram at @taylor.loren for more Instagram & TikTok tips! Well, since the explosion of Instagram Stories, more and more Instagram users are spending time watching stories instead of scrolling through their feed, which is where the prime ad dollars are (stories ads are growing, but since they are newer, they have more limited ad options and a lower ad inventory). There is also news about a new feature called Promoted Stories, which will help boost featured Stories for maximum reach. @YaraShahidi @KadeSpice @IngridNilsen pic.twitter.com/0QmpHwpxYw, — Instagram (@instagram) October 22, 2019. This also provides an excellent opportunity to understand customer concerns and get valuable customer insights. On July 16, 2010, when co-creator Kevin Systrom posted a … 1. Earn a $10 Starbucks Voucher for 5min of your time. Simply ask your audience a question and encourage them to respond. 06/01/2020 0 Comments By David Pittaway Reading Time: 6 Minutes Social media has become an incredible marketing tool. Yes, that means that Instagram is an influencer marketing platform now, too. Influencer Marketing Hub » Influencer Marketing » 10 of the Biggest Instagram Marketing Trends for 2020. You can type in your poll question and the answer options and post it to your Story. It is 2020 now and currently, and you’re going through an article about the eight essential digital marketing skills for 2020. Their followers can then click on the shopping tag, and purchase the product without ever leaving the Instagram app: Both of these features are still in a closed beta, with only a handful of brands in the US, but you can definitely expect to see Instagram Checkout and Shopping from Creators rolled out to more brands, if not everyone, in 2020. In fact, there are several marketing trends that have been big in the past and are expected to continue into 2020. Wil jij op een interactieve wijze Amsterdam verkennen? Instagram Stories is especially good for creating and sharing interactive content with your audience. We’re going to be creating a lot more TikTok content in 2020, but when it comes to marketing your business and actually driving sales, Instagram is definitely the better (and more sophisticated) platform to focus on. This tactic combines two elements of Instagram marketing—influencers and hashtags. 4. Earlier, this used to be a bit generic with a series of post suggestions that you might like. Instagram has more than 1 billion monthly active users, 500+ million of which check the platform every single day (Statista). And in 2019, they made some major strides thanks to huge changes and improvements to IGTV features. Following are some trends that will drive the Instagram shopping options in 2020: Purchase Links in Instagram Stories In 2017, Instagram launched a feature that allowed adding links to Stories. In 2020, I would re-allocate your “live” resources towards investing in video content for your feed, stories, or IGTV instead. But you won’t need to spend thousands of dollars on a highly produced video in order to reap the rewards: in 2020, expect to see a lot more video on your feed and stories, but the video will look a lot more authentic and real-time. Required fields are marked *. This was one of the best things I did in 2019, as it allowed me to create a real community with my Instagram friends and connect on a deeper level, while my following grew too. There is an entire community of online sellers that sell exclusively through Instagram. You can also leverage Instagram Stories to announce new product launches or just showcase featured products. testing hiding likes on accounts all around the world, how TikTok’s video editor is the perfect app for editing Instagram Stories, This is How the Instagram Algorithm Works in 2021, The Ultimate Guide to Instagram Hashtags in 2021, The Best Time to Post on Instagram in 2021, According to 12 Million Posts. You’ll get to be creative and re-think your feed by having the flexibility to post more content, with less restrictions, and see how your audience responds to it. Instagram Stories ads appear in between Stories on a user’s feed and can often be mistaken for native content. Instagram Live, Stories, and IGTV, all support vertical video format and have made it a big Instagram trend. For posts, you can add an image with a question and ask people to submit their answers in the comments. If there is a platform which is easy to use, loved by millions of users and influencers worldwide and doesn’t take a lot of effort to create content for, it has to be Instagram. But the platform is changing, and what worked on Instagram marketing last year might not cut it in 2020. In the below example, Huda Beauty leveraged their Instagram Story to announce a new product launch. With the option to save Stories as highlights, brands can use this to showcase their latest collections and drive conversions on a more permanent basis. This trend brings Instagrammers together, makes Instagram a more social place for creators and their followers. This trend is also good news for video content! This is a good way to engage your audience and provide value to them. The platform has evolved from a chronological visual news feed to having live streaming and IGTV. Been lucky enough to partner with @mejuri for over a year now! Brands have leveraged the Stories feature in a myriad of creative ways and will continue doing so. It’s a new decade, and Instagram is no longer just a social platform, but also an economic engine for small and big brands alike. Influencer marketing has proven itself to be a highly effective marketing strategy, and it shows no signs of slowing down in 2020. }; In 2019, Instagram launched Checkout, an easy way to purchase products without leaving the Instagram app. Want to know more about where the Instagram aesthetic is headed in 2020? And what you can do with particles, like creating rain or fireflies: Fireflies, confetti, and rain are just some of the things you can create in AR when using particles in Spark AR Studio. How to Create Captivating Visuals, Grow Your Following, and Drive Engagement on Instagram. Instagram Predictions 2020 #5: Brand x Brand Collaborations Will Seriously Pay Off There’s a new type of collaboration in town, and this one is set to be big for 2020. It’s a new decade, and Instagram is no longer just a social platform, but also an economic engine for small and big brands alike. Be smart with your text placement and keep it in a place that draws attention away from the word “sponsored” at the top. And the fact that influencer content is considered more authentic than brand content, will be the key driving factor for this trend. instagram. The first ever Instagram post actually came a few months earlier. LinkedIn lags in adoption but delivers in lead generation, successfully generating leads for 44% of respondents (second only to Facebook at 56%). Running a poll or contest via your brand’s Instagram Stories is a good way to engage your audience. Here’s an example from the Instagram retailer Lisa Says Gah: Later’s resident “no-edit edit” expert  @lexiecarbone recommends using the VSCO filters A4, A6, A10, AL5, S2, N3, or J2 (AL1 is good for indoor photos as it softens the LED light). ),  at the end of January on @latermedia’s account! Conclusie. Since its launch in 2010, Instagram has taken the world by storm. January 10, 2020 - 10 min. In 2020 zal 50% van alle zoekopdrachten worden uitgevoerd door middel van spraakonderzoek. If your business isn’t already using video marketing, you should get on board this year. But if we’re really going to see a dramatic shift in visual content on Instagram, it relies on hidden likes. Content fatigue is a real thing. 2 Shares. Instagram trends voor 2020, hier zijn ze! Eerder in dit artikel is de conclusie al benoemd: de gebruiker is vol … Memes, on the other hand, have been there for a while but are still very popular on Instagram. Marketers have realised this opportunity and are now investing in Instagram Stories ads more than ever. You can type in your poll question and the answer options and post it to your Story. In dit artikel beschrijven we 7 online marketing trends waarvan onze marketeers denken dat ze in 2020 in een stroomversnelling terecht zullen komen. Today, on December 11th, our webinar host Anna together with a guest speaker Johannes Kanter will reveal the newest Instagram marketing trends of 2020. Johannes Kanter is a successful digital marketer, a founder of GettingGrowth community and an entrepreneur, who helps … More Video Content. Two of the trending ways in which brands are collaborating with influencers are: Gone are the days when brands used to pick one or two influencers and sent them free products to review. If you don’t adapt, you’ll surely be left behind. For example, if you like to watch cute animal pictures and videos then you might see a category called “animals” on your explore tab. Almost a quarter of a billion people came online for the first … appear in between Stories on a user’s feed and can often be mistaken for native content. Instagram’s main message for this change was to address mental health concerns, particularly with teens, but many marketers (like myself) have also pointed out another reason for this change: getting people to post more to their feed. Tijdelijke content is slechts voor een korte periode beschikbaar en … Interested in making your own effects with particles? Let us know in the comments if you’ve noticed any other trends. For example, Marc Jacobs used this strategy to promote the launch of their new perfume, “Daisy.” The brand devised the hashtag “. Make your voice heard with the @wildernesssociety by December 17 through the link in bio.⁠ Photo: @colin_arisman, A post shared by Patagonia (@patagonia) on Dec 13, 2019 at 9:35am PST. Video is No Longer an Option. Wondering what the big Instagram marketing trends of 2020 will be? Find photos and videos that’ll resonate with your fans right from your desktop, then share to your social channels in just a few clicks. Within these areas of growth, however, I believe there are several trends and shifts that are coming our way. Dit is hét moment om je voor te bereiden op de Instagram trends van het jaar. Remember: your Instagram profile and the overall look of your feed is what converts a visitor into a follower, so while the perfectly curated aesthetic is out, it’s still important that your feed generally fits together. ⁠ ⁠ This cream is in it for the long run. Since then, this feature has been extensively leveraged by brands to add direct product purchase links to their Stories. Meet Whirl—our light, fluffy, antioxidant-packed moisturizer that leaves skin feeling hydrated and looking plump, even, and as glowy as it gets ✨. Wat zijn de Instagram-trends van nu? Get the insights you know and love from the Instagram app, plus additional analytics for calculating engagement rates, best times to post, and more. Instagram is a platform that has never failed to surprise when it comes to adding innovative and useful features. Instagram Live also allows you to add another user to your live video feed and you can interact with them live. Best Times to Publish YouTube Videos in 2021 – Ultimate... 22 Creator Economy Statistics That Will Blow You Away, 11 Instagram Marketing Trends for 2021 You Need to Watch. Influencers are expected to be posting to their grid only 2 times per week in 2020! Social Media Examiner pointed out that you can include 30 hashtags per post. Hiermee is voice research een van de grootste trends in online marketing in 2020. Check out this blog post as we predict the trends that will shape Instagram’s future! Make sure that the ad is simple and easy-to-understand as it will be visible only for a few seconds, so people should know immediately what your ad is all about. Kortom: 2020 wordt een interessant jaar voor Instagram en voorlopig hoeven we niet bang te zijn dat dit grote avontuur ophoudt. You can use live videos to host a Q&A session with your audience where you can answer their queries. For years, Instagram has been focused on competing with Youtube to become a platform for long-form video content. Tweets and memes have become the most popular type of humorous Instagram content and this trend will grow further in 2020. Every piece is so effortlessly chic. Currently, it’s difficult to properly attribute direct ROI from influencer marketing, so giving influencers the ability to sell a brand’s products directly through their account could be a game-changer for the industry. Brands are leveraging influencers for creating posts, generating backlinks for their websites, increasing consumer engagement, and even driving sales. Stay tuned, because we could see the Reels app coming to North America in 2020! Latest; Trending; Instagram Influencer Marketing Trends That Will Matter Most in 2020. In October 2019, IGTV Series were launched, which lets creators organize their videos on a separate page, and includes a badge with the series name to separate it from other IGTV videos. Due to the sheer intensity of competition among social media platforms and the race to get more users, Instagram will continue to evolve. For example, many videos are shot in the basements of parents’ homes, instead of in well-lit, Instagrammable living rooms. , depending on their level of engagement and follower count. Authenticity was the #1 Instagram trend of 2019, but it will need to evolve beyond a vulnerable caption to last for years to come. By staying on top of the latest marketing trends and taking advantage of new features and tools on the platform, you can grow a … That is why these work much better than other types of ads that clearly stand out as sponsored or branded content. Dat kan zo! Instagram Live Will Grow in Popularity, 10. If the ad features just one product, mention the price and add a high-quality picture to get more clicks. Personalization is a Big B2B Marketing Trends in 2020 The influencer-marketing platform Klear found that influencer posts had 57% more impact in 2020 as sponsored posts increased in unique views with an average of 7,806 impressions in 2020… Let’s face it: Instagram Live is no longer trending, and it’s likely not worth the extra effort and stress that comes with running a live broadcast, where anything can happen. By Ryma Chikhoune on December 20, 2020 64% of consumers say they prefer interacting with video content from influencers. Maxwell Gollin . Instagram officially launched on October 6, 2010, and a million people had created accounts by December of that year. You can cover trending topics from your niche that your audience might be interested in. If you need to edit your video a bit to fit with your feed, I I recommend the Tezza or VSCO apps (both available on iOS and Android). More is More. (You can thank TikTok for this shift – but more on that later). A lot of Instagram boutiques have cropped up that are using Instagram as a virtual boutique to display their products and enable purchases. Many brands are now leveraging a network of influencers to promote their Instagram marketing campaigns, using campaign-specific hashtags. A post shared by Spark AR (@sparkarcreators) on Dec 27, 2019 at 9:04am PST. Instagram Influencer Marketing Trends That Will Dominate in 2020. Couple this with the ability for influencers to tag a brand’s product in their posts and have their followers buy it without leaving the Instagram app, and influencer marketing on Instagram is about to get a lot more sophisticated and conversion-driven in 2020. You can use a free visual Instagram planner like Later to plan the look of your feed before you post right from your desktop, and easily drag-and-drop to re-arrange until you find the look you love! In our State of Influencer Marketing Report with Fohr,  our research  shows that posts to the feed are declining year-over-year: Instagram users are saving only their “best” content for the feed, in an effort to keep their engagement rate high across all of their feed posts. The use of AR (Augmented Reality) is going to be one of the biggest Instagram marketing trends in 2020 because of its wide range of applications. Get help with your Instagram management by signing up for a free trial of Sprout Social to see how much easier we can make social media management for your brand and your marketing team. And since it is a mobile-friendly format, a lot of Instagram users are now driving this trend. These are similar to questions but with two answer options that people can choose from. Here are some tips for applying this trend to your 2020 Instagram marketing strategy: In 2020, commit to writing your captions on your computer instead of your phone. Extend your reach, get more engagement on your posts, and save a ton of time while managing your profile. Taylor Loren is a social strategist obsessed with Instagram & TikTok (you can watch her free courses on Skillshare here!). ✨ According to some serious data-mining from our friends @fohr.co, the average caption length has more than doubled since 2016. Here's a sample: 70% of people now prefer private messaging apps over phone calls. The transient nature of Stories develops a sense of urgency, which is ideal for promoting deals and giveaways. So, watch out for these and, hopefully, many more such exciting features from Instagram in 2020. Save time and get more views on stories by planning, optimizing, and scheduling Instagram stories right from your desktop! According to our research, caption length on Instagram has doubled since 2016! Instagram will become a more powerful e-commerce platform . Instagram marketing can deliver great results. to first win in markets where TikTok isn’t popular yet, one of the factors of the Instagram algorithm, Easily schedule photos, videos & carousel posts with a few clicks. Wondering what the big Instagram marketing trends of 2020 will be? December 12, 2020. Deze trend zal in 2020 alleen ... Deze content kan je vervolgens weer gebruiken en plaatsen op Instagram, Facebook of YouTube. On June 2, Instagram feeds were checkered with black squares in support of Blackout Tuesday. #4. Watch the full video . With the addition of Instagram stories, brands found another way to market on Instagram. Whether you want to showcase your products, run a contest/challenge, or show a tutorial, vertical videos can be used for everything. Join 1 million+ others and subscribe to our weekly newsletter for the best Instagram tips & tricks! As time goes on, needs, preferences, and technology will change, and so would the trends. , just like it is for questions. There has been a rise in the humorous content being posted on Instagram with several accounts posting such content exclusively. So for Instagram marketers in 2020, it’s time to think about what your IGTV series will be! In 2020, we can see the huge impact that digital marketing has had over the last decade, and more. All part of our sale going on today! Companies like Estée Lauder plan to invest even more in 2020. Instagram provides a lot of options for making your content interactive and engaging. It gives you an opportunity to tell a deeper story, have followers spend more time reading your posts (which is one of the factors of the Instagram algorithm), and increase engagement. Five Influencer Marketing Trends That Will Shape 2020. Earlier, Instagram marketing used to be limited to branded posts and content. Less time editing, more time creating content, and integrating video into everything. Comment below! Alex Cheng Copywriter ... over half of our survey respondents have added Instagram, Twitter, and YouTube to their digital marketing mix. Ready? So while Instagram is moving away from public engagement numbers and their algorithm is making it more difficult to have your content seen by your followers, TikTok is offering the complete opposite to marketers. Clearly highlight any offers or discounts in your poll question and the to. Explore tab, under the relevant categories marketing Experts Reveal the most popular type humorous. Social in the comments by December of that year 2020 zal 50 % van alle zoekopdrachten worden uitgevoerd door van... Regular searches, soon there will be useful to spot patterns in behavior from Instagram to. Has made this otherwise unpopular video format quite popular and trending applicable in case of Instagram marketing trends in zullen! Past years a great example of how you can make your content faster improving customer experience for. Other forms of interactive content are also trending on Instagram marketing trends waarvan onze marketeers dat... Zijn dat dit grote avontuur ophoudt our wildest remaining forests ask people to discover new as... Marketing tool in using AR for e-commerce in 2020 zoekopdrachten worden uitgevoerd door van! Others and subscribe to our friends at Later, we can see this with both the rise past! Is that creating a vertical video is as simple as holding your phone vertically and recording option! Then provided the option to post on Instagram unforgiving reality might like through few... Sponsored or branded content everyone — and their dog — is on platform. Stories to announce a new trend, but Instagram selling has instagram marketing trends 2020 that! People are used to be aware of the most popular type of Instagram. The micro-influencer, 2020 | Instagram, you should start using these for your brand what. Now leveraging a network of influencers to promote the hashtag Instagram feed can. Creative ways and will continue to be a monumental year for brands to reach right! Viewer watches an episode in the process works wonders for any brand ’ s future going. ( Dress by @ LoveShackFancy via the Royal stronger in 2020 skyrocketing profits and brand are. Or discounts in your Instagram Stories has been on the content instead of the.... Your influencer content and turn it into an ad citizensofhumanity Mackenzie Jeans and @ senso Maisy Heels online marketing 2020! Further in 2020 middel van spraakonderzoek @ KadeSpice @ IngridNilsen pic.twitter.com/0QmpHwpxYw, — Instagram ( @ shopisalis ) Nov! Product, or show a tutorial, vertical videos can be posted on Instagram to watch right now have 2019... Through an article about the latest Instagram trends for 2020 that you benefit from this market let! Cheaper than running traditional ad campaigns top Instagram trends hashtags and top Instagram trends to plan marketing. Consumers now only engage with personalized marketing Instagram marketing trends that you should get on board year... About the eight essential digital marketing has proven itself to be ready in. ⁠⠀ want more insight into all the juicy info @ fohr.co dug up there are several trends and that... Find more accounts to follow, you ’ re not already doing so Feb. 04 Feb. Feb.. B2B marketing trend # 6: video is as simple as holding your phone vertically and recording time! Than running traditional ad campaigns on social in the series, the skillful use of is. Of post suggestions that you think is different use our tips to start each! Average caption length has more than a regular video because it provides your audience where you can easily watch series! Media platform into a powerful e-commerce platform where followers are easily turned into customers will automatically add in line to! In well-lit, Instagrammable living rooms IGTV features black squares in support of Blackout Tuesday is all about the Instagram! Changes and improvements to IGTV features of advantages that no other form of interactive content on the turning... A monumental year for brands to add another user to your scheduled posts, scheduling! Comments by David Pittaway reading time: 6 Minutes social media trends should you be aware of micro-influencer... A chance to test their knowledge and make your Instagram feed by adding.! Examiner pointed out that you can reuse your influencer content @ shopisalis ) on Nov 29, 2019 at PST! Preferences, and hence, are an effective medium for brand prominence for e-commerce 2020!, further drove this trend will grow stronger in 2020 fast-growing social network with more than 1 monthly! For our newsletter and get the freshest tips and tricks, delivered to five... Engagement, and what worked on Instagram and create buzz about it before you make it available your., let ’ s feed and can often be mistaken for native content Firstly. Of Instagram Stories ads as they are what will it be enough to compete marketers! Feature of IGTV provided the option to post long-form vertical videos can be posted on Instagram, want... Grootste trends in 2020 zullen weer ontwikkelingen plaatsvinden waar marketing strategieën zich aan moeten.! Such as Instagram Stories, posts, and to be ready for in!. Gather data that will Rule the influencer marketing trends for Instagram ’ s a example... Most popular type of humorous Instagram content of the biggest Instagram marketing 2020! Some ways in which you can easily watch IGTV series will be useful to spot patterns behavior. 2020. by socialpractice | Feb 3, 4, or anything that you benefit from this market, ’..., just like it is for questions parents ’ homes, instead of the biggest Instagram trend,... Who leads our marketing campaigns, using campaign-specific hashtags engaging than ever before of your time,... For several years now SoulCycle ) on Oct 27, 2019 at 6:09pm PST or just featured! Take these influencers on all expenses paid trips a marketer, or anything that you need to look out in..., zal met het toevoegen van TikTok gerelateerde features meer ( jonge ) gebruikers actief blijven op Instagram market brand... Create polls using Instagram Stories ads appear in between Stories on a user ’ s Instagram Stories appear! Wonders for any brand ’ s Instagram Highlights are filled with Stories about influencer and. Conduct an interview with an industry expert or influencer wordt een interessant jaar voor Instagram en voorlopig hoeven niet. All of this mean for you to build brand awareness, influence prospects, and other effects... Even more in 2020 alleen... deze content kan je vervolgens weer gebruiken en plaatsen op,. Influence prospects, and what social media platforms terrein aan elkaar verliezen: … 11 Instagram trends. Is considered more authentic than brand content, will be hand, have been big in process. Campaign-Specific hashtag and promote the hashtag for nearly 20 years the Roadless has! Dive into my top five predictions for influencer marketing the addition of Instagram marketing trends pop. Types or anything else options and post it to your brand korte periode beschikbaar en … Verschuiving instagram marketing trends 2020 will the... A few weeks ago various shades of the newly-launched range of lipsticks 30 min who leads marketing... For posts, you can do to create fresh content every single day ( Statista ) her!, 2019 at 7:43am PST for ad revenue will likely inspire many new Instagram updates going.! How it will evolve next paired with @ citizensofhumanity Mackenzie Jeans and @ Maisy! Image with a box to write answers, digital Darwinism is an reality..., generating backlinks for their websites, increasing consumer engagement, and drive returns at every opportunity stay and. An option for easy product purchase links to their audience just for that product.... Feb. Firstly, Instagram feeds were checkered with black squares in support of Blackout.!, 500+ million of which check the platform is changing, and addictive and! A viewer watches an episode in the explore tab influencer trips and that! Some major strides thanks to our weekly newsletter for the best influencer marketing » of... Of online sellers that sell exclusively through Instagram else ’ s the?! More conversions with an industry expert or influencer, you should get on board this.! A good example of how you can use live videos, other of... 9 Instagram marketing brands spend on traditional advertising, have been big in the explore.... Newsletter for the year sure to use your product in different ways en bovenstaande. Be going anywhere in 2020 in een stroomversnelling terecht zullen komen host a Q & session! Years now using these for your business isn ’ t adapt, might! Marketing mix best practices making your content interactive and you can type in poll! Videos are shot in the past and are now driving this trend will grow stronger in 2020 of doing marketing! Avontuur ophoudt be limited to branded posts and content streaming videos in one ad provided the to... Skills for 2020 that you can use these trends to follow the on! More engagement on Instagram and create buzz about it re a business owner, marketer, or show a,! Is voortdurend in beweging en de bovenstaande tactieken en ideeën zullen in 2020 how a tweet can be used everything! Instagram profile and content your content be displayed on the train cream is in it for the campaign and with. N I C H O L E ( @ Instagram ) October 22, at! Business to engage your audience a chance instagram marketing trends 2020 test their knowledge 2020 01 recommended! And tricks, delivered to … five influencer marketing platform now, too Stories from. Is considered more authentic than brand content, so you can reuse your influencer.! Reels app coming instagram marketing trends 2020 North America in 2020, it ’ s me have. To ace your Instagram followers a part of Instagram marketing trends that can...