MailerLite vs Mailchimp: The Bird’s Eye View. I never heard of Mailerlite. As a new blogger, I want to setup my mailing list from the start and this is exactly what I was looking for. And while no one is debating about whether you should start building an email list, there’s still debate about which email service provider is the best one to use to do so. I switched in a hurry. I’m definitely going to have to check it out. Mailerlite vs ConvertKit: Tale of the tape. Mailchimp vs ConvertKit features comparison. I’m thinking seriously of switching from mail chimp and will use your affiliate link if I do. Sounds like Mailerlite is a good company! You’re a creative or a blogger; you’re spoilt for choice with tailor made features to help with your campaign that includes Wordpress integration. Probably you make some common email writing mistakes that scare away your customers and kill your sales. Thank you so much! When we started Digital Defynd a few years ago, Mailchimp was practically the only well known ESP(Email Service Provider) we knew of.We signed up right away and had no complaints whatsoever. Multi-step custom workflows including nurture campaigns, onboarding series, etc. Email marketing traces its origin way back in 1978 when the very first mass mail campaign was sent to around 400 recipients for Digital Equipment Corp campaign. ? Lindsey – you are welcome. Thank you for this!! I just started using Aweber. MailChimp has a free plan, but lacks some important features for optimizing your email marketing efforts. Amazing thank you! They have advanced reporting and analytics, automated email response templates, and plenty of tips and support. 🙂. But your article helped me so much. Lisa – thanks for taking time to let me know this post was helpful. Resend your email with just a changed subject. Are you able to link directly to an affiliate product, or do you have to send your subscribers to a blog post that points them to something you’re sharing or promoting? But if you’re a new blogger (or even if you’re not) and you’re trying to make money with your blog, one of the main challenges is keeping expenses down. This has been so helpful, Chantel. Pin. Recently joined mailchimp but I will be moving over to mailerlite now! I started an email list for the first time this year and I started with MailChimp. I checked MailerLite out after reading your post and am making sure to sign up through your links (a lil’ affiliate thanks! I will be sharing this post for sure! Main Differences between MailerLite vs ConvertKit. "So, ConvertKit has fit my needs perfectly and their customer service is exceptional." No matter which email marketing tool you choose, here are some other important features: While most email marketing tools will work for professional bloggers and small businesses that just need to send emails, e-commerce features are important if you need to track visitors to your site, capture order information, and then pass all the data back to your email account. Autoresponders allow you to automatically send a sequence of emails over time and Mailerlite includes autoresponders even in the “Forever Free Plan.” Copyblogger has two great articles to learn more about autoresponders and how to write good ones. Even on the free plan, they provide you with customizable independent landing page features that allow you to edit it according to your specific requirements. Then eventually your subscribers will not hear from you and gradually forget about you. For example, 5,000 subscribers are only $30/mo with MailerLite, while MailChimp sets you back a steep $49.99/mo. With MailChimp you may have to do some additional coding work by yourself to edit the mobile templates. 273 Shares. Now THAT would be a double-whammy of helpful-ness 😉 And especially appreciated by the many readers (including myself!) I too wanted to jump on the CK train, but never could convince myself that it was better for me personally. I have mailchimp, but Mailerlite has a lot of free features. You’re able to choose from an array of newsletter templates that you can edit or tweak to suit your needs. The difference is that MailerLite allows you to do more than just resend, it allows you to make any of the following edits: You can also add a new or different message above the body of the original email to give it a more personal touch, You can change both the content and subject of the content and resend. I’m currently on ConvertKit but have been looking into alternatives, particularly MailerLite. Be sure to join our Facebook group too if you haven’t already. So, to make it easier for you, this article lists down a broad comparison between these 3 main platforms MailerLite vs. MailChimp vs. ConvertKit. MailerLite, MailChimp or ConvertKit. Thank you! MailChimp is itself not very organized and thus leaves you with quite some work and ends up consuming your time because it’s not user friendly. Founded in 2015, ConvertKit has made the same amount of splash in a shorter amount of time thanks to their impressive array of email services that benefit their target audience. Fingers crossed that it’s a keeper. ConvertKit fails in this aspect because they don’t give you much to work with and this doesn’t help you get a direction in terms of your email design or customization. Brenda – your comment just made my day! great write up thanks for this. This old platform is great if budget is your major problem. Just today, I noticed that you can see where your email subscribers clicked on links in your emails in a visual format! Thanks again!! Hi Chantel, There’s no limit to the number of images (or amount of data) that you can store on MailerLite, and it’s all free. With our particular background and expertise, we’ve designed ConvertKit to give you everything you need and nothing you don’t. Source: MailerLite With a 30-day free trial, ConvertKit’s setup simply requires an email address and you can put a credit card on file later.. This article truly convinced me why I NEED to switch to MailerLite. I’ve pinned it for referral during my switch! You can also include a link in an email giving your subscribers the option to “opt-out” from a specific sequence, etc. MailerLite allows you to create customized stand alone landing pages using their landing page editor and templates. It will take you to a landing page that I built to collect email addresses from people who are interested in learning where to promote a giveaway. The big difference that makes MailerLite win is that you can map out your data and get a visual report. I haven’t launched yet, and I was begrudgingly going to use ConvertKit with no subscribers, but MailerLite it is!! Thanks for this. Would love to hear how it goes for you with MailerLite. This is incredibly helpful! I’m used to CK and MC so I was going to default to one of those for my own business but I’m going to check out MailerLite. MailerLite has autoresponders, even on the free plan (unlike MailChimp). Would love to hear how it goes for you. I didn’t realize MailerLite had the features that ConvertKit has! It remains effective and cost efficient. Therefore text only campaigns are not enough and so, you need to include some visual elements in your emails to be able to capture the customer’s attention and consequentially be able to communicate your ideas better. 🙂. The awesome thing is that you can try out both of these systems for free (Remember: MailChimp gives you 2,000 subscribers for free; MailerLite gives you 1,000 subscribers for free). MailChimp does not allow for any redesigning. One simple strategy to use to get more clicks is to segment and tag your subscribers to create a campaign that’s very specific and relevant to them. Hi Chantel, I’ve been wondering which is better for a while. So that a subscriber could say “I don’t want podcast posts” or ” I don’t want weight loss posts” but “I do want all the other posts”? Disclosure: This article contains affiliate links. This is so helpful to me! So far, I’m pretty happy except that it doesn’t really integrate with WordPress (even though they say it does). Very timely, thank you! Great post, Chantel, and you sold me on the benefits! The main one is open rate. Upon sign-up, you can request free migration from another platform (such as Mailchimp). They all lack spam and design testing features. Mailchimp, however, has no support on the free plan. I need someone to be able to unsubscribe from one drip or list without removing them from the whole list, if possible. All three platforms have these features. Great post, you really explained your points with detail, I may have to jump on to mailerlite too…. I am so over MC and ready to move. Gretchen, my open rates have been 33% to 44% this month for emails sent to my entire list (not individual segments). Not only seen as a winning player, MailerLite has in fact led to disrupt the market with its efficiency. Hey there, I found these two platforms to be like mangoes and oranges. This is great information! MailerLite automatically fits your newsletters into any size to make sure the layout remains unbroken. I haven’t reviewed Aweber before, but I’ll keep it in mind if I do any more email service provider reviews. You know migrating from one ESP to the next is like changing a mobile phone. ? Would love to hear about how you like MailerLite when you get switched over. Dana. Both Mailerlite and MailChimp comes with all the analytical data that you need, ie click-through rate, open rate, bounce rate, and other metrics. To switch from Mailchimp to Mailer Lite. MailChimp. I haven’t picked a product yet, and this comparison is so helpful. looking forward to the new features! ConvertKit may be best for you if you need very specifically targeted campaigns. I know you know what I mean. I am really looking forward to the tagging feature! MailChimp integrates with many sites including PayPal and Shopify. Tweet. 🙂, Amanda – you are most welcome! ConvertKit is a robust platform designed for bloggers, but it costs $29 per month to start just to get started (although they do offer a free trial). Or you simply need a platform that offers your language. Hit me up if you have questions I can help with. Thanks for this it was really helpful! Thank you for giving me some points to consider!! ConvertKit lately offers testing for email content or to find out what makes your subscribes click. If you’re a new blogger and looking for a free option, there’s a good chance that someone has recommended MailChimp to you. Mailchimp is a big name in the email marketing world, however, as we’ve just seen, fame isn’t everything.. MailerLite is a top choice if you’re looking for an easy-to-use tool that doesn’t skimp on features.Its prices are much more reasonable than Mailchimp’s and their list management is much less of a headache. MailChimp, in my opinion, offers a more flexible range of features and functionality to explore. MailerLite and MailChimp are more detailed and will allow you to track everything including unsubscribes, link activity, open rates, clicks, bounces and even location. Change both the subject and the content and resend a follow up to those that didn’t open or click. I was just trying to google these exact things over the weekend and sort of, for now settled on MailerLite. You’re definitely right, I’ve only heard about Mailchimp for a free service for starting out. You are most welcome. I had started with the chimp, and wasn’t sure about moving over to MailerLite (but, had signed up for it) and just got my logo done today so as I was updating everything I found your link to this post. The features of MailerLite are limited, even on the advanced plans, so if you need additional tools like SMS messaging and CRM, you will need to integrate with third-party tools. Yes, Sarah. 🙂. So, basically the 2 ESP’s seem to level it out here. ConvertKit has tagging and everyone raves about it. MailerLite allows you only 1K free subscribers and after you surpass this you start to pay. Do you have any issues with deliverability and open rates using Mailerlite in 2019? So glad it was helpful. The table below shows how MailerLite’s prices compare to ConvertKit. 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