Check out its style guide if you’re looking to create a guide with a lot of detail. ... A collection of original content that celebrates the entrepreneurial spirit. Focused users often scan an article for the part that will answer their particular question. content-style-guide/01-writing-principles.html.md. MailChimp Content Style Guide. … More than 50 million people use GitHub to discover, fork, and contribute to over 100 million projects. A content style guide for the community The origin story for this content style guide starts with Kate Kiefer Lee who was the very first writer at Mailchimp. Keep sentences, paragraphs, and procedural steps focused and concise. Welcome to the Mailchimp Content Style Guide This style guide is primarily for Mailchimp employees, but we hope it’s helpful to other organizations as well. Originally published here: … If you must include edge cases or tangentially related information, set it aside in a Before You Start list or Notes field. To research a topic? Capitalize proper names of Mailchimp products, features, pages, tools, and teams when directly mentioned. © Mailchimp 2020. Link your header to your department’s web page. Follow. Use H2s for higher-level topics or goals, and use H3s within each section for supporting information or tasks. Writing Goals and Principles. If you're looking for the Mailchimp Content Style Guide website, visit styleguide.mailchimp.com. Skip to main content Guides API Reference Tools Release Notes Blog. What is the goal of the user? Think of it like this: Mailchimp Style Guide Pdf – Is GetResponse The Ultimate MailChimp Alternative For 2021? Technical content talks to users when support agents canât. Mailchimp’s Content Style Guide is a great example for an effective brand voice guideline. Back to the Top. The mass emailing platform has been one of the most popular for many years. Help people understand Mailchimp by using language that informs them and encourages them to make the most of our products. Treat readers with the respect they deserve. From the guide. Trending topics. Follow. Ольга Жолудова. All we ask is that you credit Mailchimp. Our APIs make it easy to bring data from your app into Mailchimp, so you can manage your audience, send campaigns, trigger event-based emails, and more. Use unordered lists to display examples or multiple notes. 3. Could they be frustrated? If you find youâ re getting too far from the intended topic, then you may need to create a separate but related article. Customize the content of your emails, landing pages, website, and other types of marketing in Mailchimp. Not satisfied with merely defining the best in voice and tone guides, MailChimp has also shared its content style guide, mechanics, grammar, content types, and a wide variety of web elements and deliverables. We break a number of grammar rules for clarity, practicality, or preference. Ольга Жолудова. Screenshots, videos, and GIFs may not be necessary for every article or process, but can be helpful to orient new users. 2. Reference the two header image layout options illustrated below. Take a look at MailChimp's style guide. Weâve divided the guide by topic based on the types of content we publish, so you can reference it as needed or browse in order. Do you use Mailchimp? Be sure headlines are short, descriptive, and parallel, to facilitate scanning. Edit and Design. We invite you to use and adapt this style guide as you see fit. Only use ordered lists for step-by-step instructions. Separate steps into logical chunks, with no more than 2 related actions per step. Kate created the initial version, a PDF, and led on the creation and launch of the online version in 2015 too. 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