Flow. This comprehensive checklist covers all the essentials of inbound marketing. There are many ways media monitoring can facilitate your content marketing: Finding the … Grammarly offersa succinct explanation of how a copy editor approaches content: In contrast, proofreaders review the content after it has gone through the editing process. Randall Davidson wrote on here about the five secrets of better proofreading, but a lot of people tend to get stuck at number one: create a checklist. Sales Hub Sales CRM software. We've covered before what happens when you miss a typo (that's right. Explore these 5… Related Insights. Proofreading isn't just about spotting spelling mistakes or dodgy grammar: it's about that final chance to make the copy shine a little brighter and the headlines punch a little harder. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '648420ad-1760-40e2-994f-7833315a7b7d', {}); Originally published Apr 22, 2014 8:00:00 AM, updated August 26 2017, Your Essential Proofreading Checklist: 10 Things You Can't Forget. If we forget to follow this rule, it's not the end of the world ... but it does look sloppier on the homepage or in one of the section pages of Inbound Hub. Niesky. Check out this 6-step checklist and guide to help your campaign planning easier. Select Dissertation Marketing Service closely examines documents for content, punctuation, grammar, sentence structure, POV, and all other aspects of editing/proofreading. (Check out this post if you want a checklist for that step.). Often you'll be given a style sheet to follow or you'll need to write and present your information in a certain way. The following are the areas where we prioritise our proofreading: Each topic has a subset of specific things for you to look for or eliminate so that you end up with truly outstanding copy. For example, in the HubSpot style guide, we always capitalize prepositions in headlines that are four letters or more -- so words like "with" and "from" should be capitalized in titles. Free and premium plans, Content management system software. What other things do you do when you proofread? ClickThrough’s Ultimate Proofreading Checklist. Structured in paragraphs, essays are a common method of academic assessment. An essay is structured into: Introduction, main body and conclusions. Note: We're talking about proofreading here -- not the first draft editing process. When you're editing, there are lots of other things you should look out for. Don't you want to make sure they understand it? Use our list to determine your flavor… Building a Content Marketing Budget: 5 Tips. The pages are numbered. Here, I'll present a checklist that you can print and use when you are proofreading your own document. 23.09.2018 - Pressereisen sind mit einem hohen finanziellen und organisatorischen Aufwand verbunden. www.articulatemarketing.com. Another, less glamorous part of the writing process is editing. Sometimes fixing positioning comes down to choosing another synonym or adding a simple descriptor to a sentence. See all integrations. Though international or global companies worry about this more often, the truth is that anyone from anywhere in the world can find and read your content. A PROOFREADER’S CHECKLIST. Here be dragons. Proofreading Ebooks . At the very least, look at something far away from your desk for no less than 40 seconds. Planning an entire marketing campaign is not easy. Use a built-in spell-checker or copy-paste your near-final copy into Word to see if you get any red or green squiggly lines. The guide is aimed at self-publishing authors preparing their books for print, and beginner professiona There are two positioning elements you generally need to fix: product and persona. These editable checklist templates can easily be downloaded for free online. Once you have the content all set in your CMS, just go through and open up every link. Written by Ginny Mineo (Yes, you most certainly have to read through it more than once). No spam. I remember the first time I had to proofread something. Abiding by your company's style guide may seem like a small thing, but not following it makes a piece of copy seem out of place among the rest of your work. Lost on what images to pick? Get found. However, the creative benefits of a consistent proofreading process surpass the classic definition of proofreading.. Modern writers can take advantage of proofreading to avoid the all-too-common extremes of caring too little or too much about your content. Proofreading Page Proofs for Print Books, by Dick Margulis. Your content marketing guide [2020]. Frankly, it's pretty easy to steal content on the web, even if you're not trying to. Templates & Proofreading Checklist. Proofreading can be scary at times because it carries so much responsibility. Your name is on every page. Proofreading checklist. The line spacing is set correctly; The margins are wide enough for a tutor's comments. If you're always fixing these 10 mistakes, you'll end up with quite a tidy piece of content -- if not perfect. Use an app like Grammarly or Hemingway to help with this process. ). Take off your proofreading hat and walk away for a bit. It'd be like calling Chipotle fast food ... yes, it's true it's a fast-food joint, but it's not on par with the McDonald's of the world since it uses high-quality, freshly made food. Essay. Proofreading PDF Documents. Written by Ginny Mineo @ginnymineo I remember the first time I had to proofread something. A simple proofreading checklist for brands, publishers, content marketers, and more Posted on July 13, 2015 in Industry by Emily E. Steck . He's not the only one to put it atop the list, and with good reason. Your content marketing "flavor” can determine your success. With CCO magazine, I put on the proofrea… It’s time for your second pass. Media monitoring . Marketing Your Editing & Proofreading Business is for any editorial freelancer who feels that marketing is their Achilles’ heel. It's possible that one tiny mistake may still slip through -- you're human, after all. Poor transitions often happen when a writer doesn't have an outline -- creating an outline from their writing can help you figure out where you need to beef up transitions between sentences or paragraphs. We also cover some basic techniques for making proofreading that little bit easier. Nieskys neue Beteiligungswerkstatt braucht noch etwas Feinschliff in Sachen Renovierung. So I just tried to be extra cautious (even though that still didn't ensure everything was perfect). Marketing automation software. This guide is a must-have for any marketer’s toolbox. Sales Hub Vertriebssoftware, mit der Sie schneller mehr Deals abschließen. It was my third day on the job at my very first internship -- a small marketing agency in central New Jersey. Articulate Marketing 2003-2021. For more information, check out our privacy policy. Posted in Inbound Marketing. Your written words can have a serious impact on your success. Next Post. A logical one. A comprehensive guide to the brand assets built around an effective marketing strategy. hbspt.cta._relativeUrls=true;hbspt.cta.load(289742, '8f11febe-178f-414c-a3d0-1567434d7a1d', {}); Power-up your HubSpot SEOand social game. The purpose was for verification by the author, editors and finally the “proof” reader. Persona positioning mistakes usually crop up when incorrect language is used for a persona. [New Data], How to Write an Introduction: A Simplified Guide. Service Hub Erstklassige Kundenservicesoftware für exzellenten … Now that brands are in the big leagues publishing their own content—with the likes of writers, bloggers, journalists, publishers, etc.—brands must meet the same expectations as their peers/competitors. Make sure you're course-correcting on those elements so that the piece doesn't seem out of place among the other posts on your blog. Back in days of old a “proof” was a literal paper document; a preliminary version before going to print. Download the checklist here (PDF) See also: how to edit. So make sure your images always make contextual sense. Related service: Content Essays tie together multiple sources of information to support the author's central argument. hbspt.cta._relativeUrls=true;hbspt.cta.load(289742, '1537ea1e-1814-4ec7-b59f-79bb3514215a', {}); Proofreading. Last but certainly not least, you should check to make sure alllll the links are directed to where they're supposed to be and that they actually work. Marketing Collateral Checklist. These templates comprise all the necessary details of the marketing strategy and various activities that must be covered when promoting a product online or … Having the right tone for corporate copy is tricky -- you've got to be aligned with the overall brand tone, but if it's a social message or a blog post, you might also have the author's own distinct voice to consider. Then, take a deep breath, and get your proofreading hat back on. Free and premium plans. Google tends to reward well written, error-free and accurate content. By Lisa Coghlan. If you're unsure of what data and images you can use, check out this blog post. 9. If you don't know what you're looking for, how can you expect to find it? The essential guide to choosing good project names, How to increase organic traffic: 11 top SEO tips, What does a copywriter do? Cheat sheet: we're giving away our proofreading checklist. My boss called me over and handed me a 36-page newsletter that needed to be proofed quickly. Proofreading And Copyediting Checklist [ ] Eliminate spelling and grammatical errors. In some businesses, the proofreader is the last person to touch a document, making the … Proofreading HTML Documents. To demonstrate the point, I’ve listed some proofreading checklists for a variety of texts below: Proofreading Typeset Documents. Back to blog. Even the best writers can have grammar mistakes slip through if they're on tight deadlines. Online purchase orders, expense claimsand time-off requests. Ernest Hemingway rewrote the last page of A Farewell to Arms 39 timesbecause he was trying to “get the words right.” You know what that ultimately g… Since I know I'm not the only wannabe perfectionist out there, I decided to create the post below to help anyone in a similar scenario. For example, let's say you work for Dell, selling to both the average consumer and an IT department. The writing process is a chance to let creativity fly and tell a story with your own words. Unfortunately, that doesn't make it any easier to turn out entirely perfect copy. But I’m a good writer! Before you hit "publish," find those words in the piece (Control + F on PC or Command + F on Mac) and make sure they're being used correctly. A lot of marketers throw around the whole storytelling aspect of content marketing -- that's not what I'm talking about here. Your Essential Proofreading Checklist: 10 Things You Can't Forget. But even the greatest writers have to revise their work. Do that and then use this checklist as well. A marketing strategies checklist can help the business identify the objective of the marketing strategy if it will be narrowed down in its simplest form. If it needs one, you probably need to swap it out for something else. Marketing-Automatisierungssoftware Kostenlose und Premium-Pläne. Techniques. The Ultimate Inbound Marketing Checklist. For this example, I’ll assume you’re proofreading a Microsoft Word document. Here you will find the most up-to-date digital marketing checklist. And puns. But this list should help you keep your content squeaky clean, all without hiring a proofreading checker. In den Versionen Starter, Professional und Enterprise erhältlich. Discover our best content, guides and insights. 4 talking about this. Content-Management-System-Software … This proofreading checklist PDF summarizes the primary layout checks that professional proofreaders and publishers carry out prior to book publication. We've covered before what happens when you miss a typo (that's right, the errorists win). For example, at CMI I edit the blog, but Lisa Higgs proofreads the posts in WordPress before they go live. The cherry on the cake: in the end, ... We use Grammarly for proofreading our content. In honor of National Proofreading Day, we started a conversation around the office on our proofreading horror stories to inspire a checklist to pass along to our future selves and other advertising professionals to help avoid these blunders happening another time. Your name or contact details as needed; Title; Page numbers; Formatting; Font and size You might produce marketing copy in various formats and for different platforms and channels (leaflets, flyers, social updates, emails). If you find there's an illogical leap from one sentence or paragraph to another, that's when you know you need to make edits to those transitions. The one time I forgot to do this for a blog post, I ended up mis-linking something, directing our lovely readers to a BuzzFeed article instead of a helpful ebook. You'd be surprised how easy it is, even for a trained proofreader, to miss a tiny typo in the midst of a long paragraph. General. Unsubscribe any time. Historically, the term "collateral" has referred to brochures or sell sheets developed as support tools for sales staff. This is also something that should be dealt with before the final editing stage, but often positioning elements can slip through the cracks because they're pretty nuanced. The title is given in full on the first page. Not the most exciting job in the world, but an absolutely necessary one. These proofs had giant margins where notes would be scribbled. Convert and qualify more high-quality leads. hbspt.cta._relativeUrls=true;hbspt.cta.load(289742, '66cea941-b7a0-4a1f-be48-703ef5cdc896', {}); Let us help you pick a name for your newborn baby. The Articulate blog. When you're proofing, most of this tone issues should already have been worked out in previous editing rounds. Share your ideas with us in the comments below. hbspt.cta._relativeUrls=true;hbspt.cta.load(289742, 'b03b39a7-46a1-4cac-b284-a63e1db667ac', {}); Copyright © Articulate Marketing 2003-2021. Change font and size Print it out Read fast, slow then backwards Ask a friend Run Word’s full grammar check Unanswered questions? Unfortunately, that doesn't make it any easier to turn out entirely perfect copy. Don't make your readers hunt for content they thought was coming their way. Still, it's possible that a few parts may stick out like a sore thumb -- it's your job to notice and fix them. And I still treat the two as different activities. This is somewhat subjective, sure. An essay is a document written from the author’s point of view to convey a personal opinion. Written by Kayla Carmicheal. And if you work for a marketing agency, delivering clumsy copy to a client reflects badly on both you and your copywriters. We're committed to your privacy. Align your sales and marketing activities. For example, your brand may have a super friendly and encouraging tone ... but you see that a writer's been infusing one too many harsh, snarky comments in their piece. Collateral has been used to include marketing materials such as brochures, business cards and other promotional items. Pretty much everyone who publishes online content should be concerned with this bullet point. Service Hub Kundenservicesoftware Kostenlose und Premium-Pläne. Previous Post. Get a new conversion-optimised website, fast. When you were proofing for grammar, you should have also found some typos, but it's very possible that you may have missed them. Points not driven home Double-check lede Double-check … They scrutinize the content in its finished and almost-published state to catch any typographical or minor errorsthat weren’t fixed in the editing process or were created in the production process. What I'm talking about is making sure that each sentence is followed by one that makes sense. Traditionally, content proofreading is a separate task from editing. But I don't know a business that has time for processes like that. Images are supposed to hit home the points you make in the copy, not make the reader ask more questions. Building and justifying a content marketing budget is not a cut-and-dried process. Stay up to date with the latest marketing, sales, and service tips and news. @ginnymineo. Der Jugendring hat dazu eine Spendenkampagne gestartet. See our Privacy Policy. Direction planning for your business needs. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. If you know that you have a tendency to forget to check certain important parts of the style guide, try to find and replace them as you would with grammatical mistakes. Product positioning mistakes will usually be mistakes that misrepresent what your company offers. 11th November 2019. With it, I demonstrate that marketing needn't be difficult, overwhelming or boring. And it’s great to feel confident in your writing. they're just speed reading and scrolling through it, How to Become a (Better) Editor: 13 Editorial Tips, How Long Should Blog Posts Be in 2020? The ultimate proofreading checklist. Though I'm sure you all enjoy seeing cute kittens, you'd rather find what you actually wanted to click on, right? Check out this post if you want a checklist for that step. Often, people will notice images more than the text in your content -- especially if they're just speed reading and scrolling through it. To start- let’s review the difference between proofreading and editing. They know that they need to use "their" instead of "they're" but somehow it slipped into the post. 101 Copywriting Dos and Don’ts. hbspt.cta._relativeUrls=true;hbspt.cta.load(289742, '6c8606a4-d38f-4b60-afb9-24fe98283389', {}); Our single-page cheat sheet is divided into headings that cover different topics to focus on each time you read through your copy. All rights reserved. Drink a cup of coffee, or step outside into the sunshine. Free and premium plans, Customer service software. Your copy needs to be air-tight. Excellent writing is the cornerstone of our work. Pro tip: Download Grammarly Chrome extension and your social media posts and other online publications will be mistake-free. Free and premium plans, Sales CRM software. It was my third day on the job at my very first internship -- a small marketing agency in central New Jersey. We had to send it back to the client ASAP. Join over 12,000 rugged individualists. If your copy is intended for your website then, naturally, you’ll want it to rank well on Google’s SERPs. Step 1: Aerial tour . hbspt.cta._relativeUrls=true;hbspt.cta.load(53, 'ccc95db5-9007-49cf-b69c-94bb5c46b366', {}); Thinking back, I would have loved to have a proofreading checklist. That's why a checklist can be a useful tool. Marketing Hub Marketing automation software. [ ] Is this post better than any other on this topic? On 19 Nov 2015. And if you work for a marketing agency, delivering clumsy copy to a client reflects badly on both you and your copywriters. Sie sollten daher gründlich durchdacht und geplant werden. For example, a proofreading checklist for an ebook will look very different from a print book checklist. As the proofreader, you need to be hyper-vigilant about detecting grammar mistakes. (This also holds true for paragraphs, too.). But you're in luck: we at Articulate Marketing are sharing our Proofreading checklist with you to make life a little easier. Lisa Coghlan details ClickThrough’s proofreading process, from tone of voice checks to simplifying copy, and ensuring you eliminate simple spelling and grammar mistakes before it gets uploaded. The last thing you want is to get served papers over using an image you thought was up for grabs online. The Ultimate Online Editing and Proofreading Checklist for Writers. If you’ve done a good job with your first pass, then you can take off your proofreading hat … Go on. Persona positioning is another mistake people often make -- particularly if your company sells to several different buyer personas. CMS Hub New. We help you gain a loyal, engaged audience. If this isn't your sweet spot in the writing/editing world, take a look at this post and this post on the most common mistakes people make. If the blog post for the consumer used technical terms only the IT department persona would get, you'd need to revise those terms. Get more organic website traffic. hbspt.cta._relativeUrls=true;hbspt.cta.load(289742, 'd70dc14a-9ec2-44b1-8ac4-233b6877316a', {}); Schedule a chat to see how we can help grow your B2B tech business. Here's a great post on selecting the perfect image for your post. (Just click the link). Make sure you're keeping an eye out for both. This step helps cut down on any human error that may have occurred somewhere in the writing or editing process. My boss called me over and handed me a 36-page newsletter that needed to be proofed quickly. Marketing checklist template proves to be useful and handy when you need to keep track of the numerous marketing activities to promote a product or service. If you're marketing to anyone in the world, the last thing you want is for them to click off your blog because they didn't fully understand the country-specific references. The following are the areas where we prioritise our proofreading: Readability; Consistency checks; Words to avoid; Headline tips; Sharpen up; Grammar; Each topic has a subset of specific things for you to look for or eliminate so that you end up with truly outstanding copy. All rights reserved. You probably are! Then go back to proofreading. That's a core part of their brand positioning that should be addressed in your copy. How to proofread business reports using a proofreading checklist. Don’t fret. Ask yourself: Does the image make sense on its own, or does it require an explanation? Proofreading Checklist for Advertising. You shouldn't eliminate country specific spelling and jargon -- especially if your main audience is local -- but just make sure that it'll make sense to someone in your industry from another country. In den Versionen Starter, Professional und Enterprise erhältlich. Drafted like an ebook, it not only tells you what to do, but how to do it. You may unsubscribe from these communications at any time. The proofreader must deliver a product that is as perfect as humanly possible. Marketing Hub Marketingsoftware, mit der Sie Ihren Traffic steigern und mehr Besucher zu Leads konvertieren. Premium plans, Connect your favorite apps to HubSpot. Even if your company has tight buyer persona alignment, it's possible that little tidbits meant for one persona slip into a post for another. I was decent at writing and editing, but I didn't want to disappoint my boss and our clients by letting mistakes slip through the cracks ... if only I could have someone proofread my proofreading to make sure I wasn't screwing up. You want to make sure that your paper is clear, coherent, and consistent, as well as free of any grammar, spelling, punctuation, or other mistakes. Sales Hub Sales-CRM-Software Kostenlose und Premium-Pläne. Defining Collateral. After you've tidied up the copy and made sure you've got supporting imagery, make sure you've properly cited any external data and images. Step 4: SEO Proofreading. https://newsletterfactory.blogspot.com/2010/09/proofreading-checklist.html Use this list as a base for your own proofreading checklist, which should include the most common errors you and your team make when writing business reports.