Originally published here: … To complete a task? Keep and save it for a rainy day. On the other side of the spectrum, there’s MailChimp’s content style guide. Writing Goals and Principles. 2. Be sure headlines are short, descriptive, and parallel, to facilitate scanning. Itâs not traditional in format or content. Helpful Hint: If your brand has a documented set of core values that also should influence how your content is positioned, consider adding it as a reference in your style guide. We break a … It helps us write clear and consistent content across teams and channels - mailchimp/content-style-guide What is the goal of the user? Highlights include the voice and tone section and word list section. Mailchimp’s Content Style Guide is a great example for an effective brand voice guideline. MailChimp Content Style Guide. Whether or not you work at Mailchimp, we welcome your thoughts and suggestions. With every piece of content we publish, we aim to: Empower. Follow. Templates should be considered guidelines and are not intended to be prescriptive. Help people understand Mailchimp by using language that informs them and encourages them to make the most of our products. 3. by I have messed around and evaluated a good quantity of autoresponders over the last couple of years and they all have actually had good and bad qualities based on business you are running. Think of it like this: Facebook and Instagram Ads. Developer Tools Integrate your data for smarter marketing. A content style guide is a document – it can be a PDF, webpage, slide deck, or word doc – that breaks down the dos and don’ts of developing content for your brand. Link your header to your department’s web page. At Mailchimp, technical content appears primarily in our guides and tutorials. When relevant, provide a brief outline of an articleâs focus in an introductory paragraph or section, and stick to the topic at hand. Reference the two header image layout options illustrated below. Do you use Mailchimp? Use H2s for higher-level topics or goals, and use H3s within each section for supporting information or tasks. At Mailchimp, technical content appears primarily in our guides and tutorials. Use unordered lists to display examples or multiple notes. Nancy Pong. Check out its style guide if you’re looking to create a guide with a lot of detail. Trending topics. Please use it as a reference when youâre writing for Mailchimp. Follow. Anja Wedberg. Organize article content with H2s and H3s. It helps us write clear and consistent content across teams and channels. After getting help from our amazing Facebook community members at Microcopy & UX Writing, we’ve collected the top 14 content style guides for you to use on your next content style guide creation journey. Ольга Жолудова. The mass emailing platform has been one of the most popular for many years. Keep headlines and paragraphs short and scannable, Use second person and describe actions to a user, Provide context through embedded screenshots, videos, and GIFs, Creative Commons Attribution-NonCommercial 4.0 International License. Do not use social media to comment on trending topics or current events that are unrelated to Mailchimp. This is our company style guide. Копирайтер и переводчик. @@ -1,22 +1,22 @@---title: Welcome to the MailChimp Content Style Guide: title: Welcome to the Mailchimp Content Style Guide: layout: article: This style guide was created for MailChimp employees, but we hope it’s helpful for other content and communications teams too. It helps us write clear and consistent content across teams and channels. Копирайтер и переводчик. Someone reading technical content is usually looking to answer a specific question. Learn more about alt text. MailChimp. If you must include edge cases or tangentially related information, set it aside in a Before You Start list or Notes field. Respect. Nancy Pong. Follow. Plug in the header image at the top of your template. It's also public-facing, but much more comprehensive. Nancy Pong. MailChimp Content Style Guide. MailChimp’s style guide thoroughly prepares any contributor to create on-brand content. Written by. GitHub is where people build software. Welcome to the Mailchimp Content Style Guide | Mailchimp Content Style Guide Guidelines and resources for web writers and editors. Are they in a hurry? If you find youâre getting too far from the intended topic, then you may need to create a separate but related article. Technical content talks to users when support agents canât. © Mailchimp 2020. This section will lay out the guiding principles of technical content, discuss the main types of technical content, and outline the process of writing and editing technical articles. [email protected] ’s style guide prepares any … Since 2015, Mailchimp has made its content style guide available online, becoming an inspiration for many. May 10, 2016. If you find youâ re getting too far from the intended topic, then you may need to create a separate but related article. Our APIs make it easy to bring data from your app into Mailchimp, so you can manage your audience, send campaigns, trigger event-based emails, and more. Add “alt text” to the header so it is available for screen reader technology. Mailchimp is the All-In-One integrated marketing platform for small businesses, to grow your business on your terms. Mailchimp technical content is built from templates, which serve different purposes and readers. To research a topic? © Mailchimp 2020. The entire guide is searchable, so you can go straight to the item youâre looking for. When writing technical content, follow the style points outlined in the Voice and tone and Grammar and mechanics sections. … MailChimp Content Style Guide. If … Include a voice and tone section within your content style guide to get your … Mailchimp Style Guide Pdf – Is GetResponse The Ultimate MailChimp Alternative For 2021? When a user clicks the title of an article, they expect to find the answer they want. Email Marketing Style Guide for MailChimp Header image. We break a number of grammar rules for clarity, practicality, or preference. Technical content uses organization, capitalization, and other formatting to help convey meaning. Not satisfied with merely defining the best in voice and tone guides, MailChimp has also shared its content style guide, mechanics, grammar, content types, and a wide variety of web elements and deliverables. Set up and purchase ads for Facebook or Instagram without … This style guide was created for Mailchimp employees, but we hope itâs helpful for other content and communications teams too. Be as clear as possible. Use simple words and phrases, avoid gerunds and hard-to-translate idioms or words, focus on the specific task, limit the number of sentences per paragraph. Ask these questions: We donât want to overload our audience with unnecessary information, choices, or complex ideas or phrases when we donât have to. This guide goes beyond basic grammar and style points. This work is available under a Creative Commons Attribution-NonCommercial 4.0 International License. Could they be frustrated? Use links to make related content available. Capitalize proper names of Mailchimp products, features, pages, tools, and teams when directly mentioned. Create your header image at 1200x300px and save it at 72 dpi. MailChimp Content Style Guide. The Mailchimp team has put together a detailed social media style guide which can be a great source of inspiration for any company looking to define their own. Shopify Voice and Tone. If you're looking for the Mailchimp Content Style Guide website, visit styleguide.mailchimp.com. A content style guide for the community The origin story for this content style guide starts with Kate Kiefer Lee who was the very first writer at Mailchimp. The Mailchimp content styleguide can serve as a solid jumping-off point if you’re creating your own guide, offering inspiration and a potential format to follow. Skip to main content Guides API Reference Tools Release Notes Blog. When additional explanation or a screenshot is necessary, use a line break inside the list item. They offer specific writing recommendations for numerous different channels and content types: Follow their lead with your own style guide. Itâs completely public and available under a Creative Commons Attribution-NonCommercial 4.0 International license. This is particularly critical when a user may be new and/or frustrated. Customize the content of your emails, landing pages, website, and other types of marketing in Mailchimp. This can be a somewhat complicated challenge. mailchimp content style guide. Here are some examples of article templates we use. Follow. content-style-guide/01-writing-principles.html.md. Back to the Top. If you work at Mailchimp. This is our company style guide. H3: Get inspired and learn best practices. But you’ll need to think through your content strategy and define the needs and wants of the company to create the ideal guide for your company. Focused users often scan an article for the part that will answer their particular question. Treat readers with the respect they deserve. Ольга Жолудова. Screenshots, videos, and GIFs may not be necessary for every article or process, but can be helpful to orient new users. Someone reading technical content is usually looking to answer a specific question. It helps us write clear and consistent content across teams and channels - mailchimp/content-style-guide Include each type of content your team creates. In step-by-step instructions, capitalize and bold navigation and button labels as they appear in the app. This section will lay out the guiding principles of technical content, discuss the main types of technical content, and outline the process of writing and editing technical articles. This is our company style guide. Keep sentences, paragraphs, and procedural steps focused and concise. It's easy to use - start for free today! Use Mailchimp to build and send emails for your contacts. Follow. This style guide was created for Mailchimp employees, but we hope it’s helpful for other content and communications teams too. Please … Weâve divided the guide by topic based on the types of content we publish, so you can reference it as needed or browse in order. Avoid rich-text word-processing programs, like Word or Publisher. Here’s how to create your header image: 1. Link your header to your department’s web page. Edit and Design. Basics. We welcome any feedback for improving the guide. Kate created the initial version, a PDF, and led on the creation and launch of the online version in 2015 too. 4. Here are some other goals and pointers to keep in mind. This is our company style guide. Written by. Follow. 5. Although articles are organized differently, some formatting tips are consistent throughout all technical content. That question might be broad or narrowly focused, but either way our goal is to provide answers without distraction. Is the reader a prospective user, a new user, or an experienced user? Be aware of what’s going on in the news when you're publishing social content for Mailchimp. All we ask is that you credit Mailchimp. Technical content articles vary in target audience, goal, and tone. Donât stray too far from the title or topic at hand. Separate steps into logical chunks, with no more than 2 related actions per step. Customize the content of your emails, landing pages, website, and other types of marketing in Mailchimp. For each project, consider your audienceâs background, goal, and current mood. In the UX Writing Hub’s training program, we have a module dedicated solely to content style guides. Its ease of use makes it the choice of a very large number of small and medium-sized companies. ... A collection of original content that celebrates the entrepreneurial spirit. Follow. We invite you to use and adapt this style guide as you see fit. If an unordered list comprises more than 10 items, use a table instead. More than 50 million people use GitHub to discover, fork, and contribute to over 100 million projects. Is the user in the middle of a task? Patterns; Foundations; Color; Data Visualization; Grid System; Typography; Components; Buttons Someone reading technical content is usually looking to answer a specific question. This work is available under a Creative Commons Attribution-NonCommercial 4.0 International License. It helps us write clear and consistent content across teams and channels - mailchimp/content-style-guide This is our company style guide. Creative Commons Attribution-NonCommercial 4.0 International License. Welcome to the Mailchimp Content Style Guide This style guide is primarily for Mailchimp employees, but we hope it’s helpful to other organizations as well. Only use ordered lists for step-by-step instructions. From the guide. Be sure headlines are short, descriptive, and parallel, to facilitate scanning. Here’s how to create your header image: Reference the two header image layout options illustrated below; Create your header image at 1200x300px and save it at 72 dpi; Plug in the header image at the top of your template. Since 2015, Mailchimp has made its content style guide available online, becoming an inspiration for many. Crop screenshots tightly around the action to focus attention. Take a look at MailChimp's style guide. Avoid rich-text word-processing programs, like Word or Publisher. Writing Goals and Principles. They add styling code to the text that can prevent your ability to style content in the campaign builder.If you want to copy content from a rich-text editor, website, or email program, click the Paste as plain text icon on … Do not use current event or trending hashtags to promote Mailchimp. 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